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THE LATEST NEWS RELATED TO THE WORLD OF CUSTOMER LOYALTY
Do you know what Ghost Points are?
It is likely that your brand has a loyalty program but has never taken great advantage out of it. Why? Have you ever noticed that, even though your company has got an individual loyalty plan, [...]
Portuguese prefer travels as rewards
When it comes to customer loyalty, travels are the most desired reward. However, customers want to choose from numerous other categories. Do you know which ones? The truth is that all of us (brands) expect [...]
Physical Card VS Dematerialized Card
A revolution is coming: the physical client card is not relevant anymore. However, some customers prefer to own one because of its symbolical meaning. Why? How many of your customers have a loyalty card? Certainly, [...]
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Build Customer Loyalty or Face the Competition?
That is the question. Companies are focusing more and more on customers rather than facing their competitors. We explain you how and why. Today all of us have easy access to any kind of information, [...]
Do you now what Relational Marketing is?
Relational Marketing has become an increasingly important loyalty strategy. Today, the relationship between companies and customers is a crucial factor in the pursuit of success. Do you know what Relational Marketing is? No? That's probably [...]
User Experience: Think About Customer Loyalty
User Experience (UX) is much more than the ease of access to information on a website. For brands, it is an essential process both in attracting customers and increasing loyalty. In an age where technology [...]
Do you know what Ghost Points are?
It is likely that your brand has a loyalty program but has never taken great advantage out of it. Why? Have you ever noticed that, even though your company has got an individual loyalty plan, [...]
Portuguese prefer travels as rewards
When it comes to customer loyalty, travels are the most desired reward. However, customers want to choose from numerous other categories. Do you know which ones? The truth is that all of us (brands) expect [...]
Physical Card VS Dematerialized Card
A revolution is coming: the physical client card is not relevant anymore. However, some customers prefer to own one because of its symbolical meaning. Why? How many of your customers have a loyalty card? Certainly, [...]
Partnership Loyalty Programs
Leave individual loyalty programs where they are: in the past. Get to know the perfect alternative to this model, focused in increasing brand performance and client satisfacion. According to a 2017 study conducted by Colloquy, 53% [...]