A revolution is coming: the physical client card is not relevant anymore. However, some customers prefer to own one because of its symbolical meaning. Why?
How many of your customers have a loyalty card? Certainly, many of them. According to a 2017 study by Colloquy, there are 3.8 billion members of individual loyalty programs in the United States. However, according to the same study, among these nearly four billion loyal customers more than half (54%) are not active members. According to 57% of those who value these programs, the main reason for this is the time-consuming process of accumulating points.
Is there an option that reduces logistics spending, that’s simpler and more effective in retaining customers and which increases the efficiency between supply and consumption? There is now!
According to a study conducted by VipFidelity, some of the more conservative consumers still value the physical card because of the positive influence it has on the experience perceived by the loyalty program members. However, the youngest generations and the not so young technology addicts prefer the dematerialized card. In contrast to most companies, which have a simple physical card, now you can choose which option pleases the most to each of your customers.
1. Dematerialized Card
On the one hand, this card gathers the symbolism of a normal loyalty card, desired by the most conservative generations. On the other hand, it also has the advantages associated with its electronic functionalities through the online platform of the loyalty program.
2. Physical Card
The physical card functions only as a symbolic card which occupies space in your wallet. However, there’s people who prefer to have one and their will should be respected, just like we do it in VipFidelity.
Dematerialized card advantages:
1. Consult Transactions
Your customers can consult all the transactions made through the same online platform. Invited friends, accumulated points, redeemed rewards, delivery conditions, or point expiration dates are some of the data available at the distance of a click.
2. Buy and Transfer Points
Answering to customer’s difficulties in accumulating points, this platform allows them to buy points, as well as transfer them from one account to another.
3. Cost Reduction
Brands work with a 100% online system which makes possible to guarantee security and autonomy in its management, as well as cost exemption in human resources, hardware, and logistics. Apart from this, stock and reward deliveries’ costs can also be reduced in your monthly bill.
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